Mar 19, 2025
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Showcases & Case Studies

How GoSource Helped TruAmerica Enhance Renovations & Boost ROI

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James Carter
Procurement Manager

In the competitive world of multi-family real estate, property owners and managers constantly seek ways to improve tenant satisfaction while maximizing ROI, rent rates, and property value. One key factor in achieving this is sourcing high-quality renovation materials at cost-effective prices.

GoSource partnered with TruAmerica to streamline the remodeling and material procurement process for their San Diego properties. By providing a diverse range of top-tier construction materials, GoSource helped elevate renovations, increase efficiency, and enhance the tenant experience—all while staying within budget.

Living room flooring sourced and supplied by GoSource for TruAmerica apartment renovation
GoSource provided durable, cost-effective flooring for TruAmerica’s renovated living spaces

Meeting the Challenge: Streamlining Multi-Family Renovations

TruAmerica, a leading real estate investment firm, required a reliable supplier to assist with renovations across its San Diego portfolio. The goal was to:

  • Upgrade property aesthetics & functionality
  • Enhance tenant satisfaction with high-quality interiors
  • Manage budgets efficiently without compromising on quality
Kitchen renovation with flooring, lighting, and appliances sourced by GoSource for multi-family units
GoSource streamlined sourcing for kitchen flooring, lighting fixtures, and appliances

With multiple renovations in progress simultaneously, sourcing and coordinating materials such as flooring, cabinetry, appliances, and lighting across various locations became a logistical challenge.

Renovated kitchen with GoSource-supplied construction materials: flooring, lighting, and appliances
Another renovated kitchen using flooring, lighting, and appliance packages from GoSource

Meeting the Challenge: Streamlining Multi-Family Renovations

As a trusted supplier for multi-family remodeling projects, GoSource provided a full range of renovation materials, including:

Bedroom flooring supplied by GoSource for multi-family renovation project with TruAmerica
Stylish, budget-conscious flooring installed in bedroom—sourced directly through GoSource

One of the biggest advantages of working with GoSource was cost efficiency. With access to a network of reputable manufacturers, GoSource helped TruAmerica reduce procurement costs while maintaining high standards for durability and aesthetics.

Renovated living room with GoSource flooring and finish materials – TruAmerica project
A second view of the living space featuring GoSource-supplied construction materials
TruAmerica testimonials:GoSource upgraded our portfolio, elevated tenant satisfaction,  enhanced renovations,  and boosted ROI, rent rates,  and property value.

Meeting the Challenge: Streamlining Multi-Family Renovations

By optimizing the procurement process, GoSource played a critical role in:

  • Reducing renovation costs while maintaining high-quality finishes
  • Completing remodels on schedule, avoiding costly project delays
  • Enhancing the overall tenant experience, leading to higher retention rates

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